ASUS Launches new Zenfone Max

ASUS Combines ‘Max’imum Style with ‘Max’imum Convenience

ASUS launched the advanced version of one of its best-selling smartphones in India – Zenfone Max. This model seems to be the perfect one for users who are always on travel for work and especially for travel bloggers like me. I will admit I have fallen for its stylish looks.

This new Zenfone Max scores over the previous model with its Qualcomm Snapdragon 615 Octa-Core processor. Two variants are available to consumers – 2GB or 3GB RAM with different price quotes. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB. Equipped with a 5000 mAh battery, the new Zenfone Max can last longer without charging and is also capable of being a power bank for other gadgets making it an essential product for daily use. Other features such as 5.5-inch 720p display, 13 mega pixel rear camera, and 5 mega pixel front camera are carried over from previous model but the new model will come with Android 6.0.1 out of the box.

Stylish Looks of new Zenfone Max

I bet you will fall for its colors and sleek looks. The new ZenFone Max will be available in black, white, orange, and blue. The new Zenfone Max boasts of a slim body that measures only 5.2 mm at its thinnest edge. The surrounding metal-like edge makes it durable. The back has a look and feel of embossed leather which makes the phone look chic and fashionable for every occasion.

Battery Lasts Longer

No more crying over battery running out during long assignments! The powerful 5000 mAh battery requires fewer charging cycles making the phone last longer and more efficient. The lithium-polymer battery, when fully charged, provides 914.4 hours of standby time or 37.5 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing or 72.9 hours of music playback or 22.6 hours of video playback. The accompanying OTG cable turns the phone into a charger to power up the users’ other gadgets, making it a useful everyday accompaniment.

Enriching User Interface

Backed by Android M 6.0.1 and ASUS ZenUI, the new Zenfone Max includes advanced features to satisfy power users. The Power Saver mode helps users manage and extend the battery life even more. With five battery modes and two smart switches that users can configure to make their own battery optimization settings and help the battery last even longer.

Stunning Images with new Zenfone Max

The new ZenFone Max has a 13 Megapixel, f/2.0-aperture rear camera with the ASUS PixelMaster 2.0 technology and dual-LED flash. This enables natural-looking photography. It also features Laser Auto Focus technology that helps photography enthusiasts like me to focus on an object in as fast as 0.03 seconds. ZenFone Max’s front camera is a 5 Megapixel, f/2.0-aperture camera with 85degree wide-viewing angle that helps in incorporating more information and details into the picture. Good selfie captures should be possible with this.

The Launch of new Zenfone Max

The fun part was the new Zenfone Max was launched in the country through a unique digital-only approach. The Zenfone Max was shipped to select patrons and some select bloggers prior to market availability in a locked box. This box could be opened through a code visible at the end of the digital launch video. The link to launch video was http://asus.in/liveunplugged/, featuring Peter Chang, Region Head – South Asia & Country Manager for ASUS India and Marcel Campos, Marketing Director – Mobile Division, India. As the D day arrived I waited anxiously and excitedly for the code. The video also saw Sonakshi Sinha make her first appearance as the brand ambassador of ASUS smartphones and tablets in India.

Purchase of latest Zenfone Max

New Zenfone Max with 2GB RAM is available for Rs. 9,999 and can be pre-ordered on Flipkart while Zenfone Max with 3GB RAM is available for Rs. 12,999 and can be purchased from Amazon, Snapdeal and Flipkart. The 3GB RAM variant will also be available at ASUS Exclusive stores and all other retail stores across India, at a later date.