PHILIPS for Mother and Child Care

Recently I attended the PHILIPS’ product launch event. Amazing inventions! They have outdone themselves with the range of health care solutions for mother and infants! That they are number 1 in ‘lighting’ and ‘personal care’ is a well known fact; with this new range of neonatal care products PHILIPS going to prove a be a tough competitor for others in the field of health care.

The alarming figures of infant mortality and the reasons associated with it provided enough motivation for the R&D engineers to make such life saving and life easing inventions. If you observe closely at some of the statistics related infant mortality in India, it is chilling and frightfully high. It is 3 lakhs every year! The reasons range from premature birth, low infant weight, sometimes even neonatal jaundice.

It was pure excitement and a sense of achievement as the team unveiled their new products: Philips Efficia Warmer, Philips Efficia Incubator, NeoPAP, BiliChek and BiliTx. Of course there were other products too, but these were the most impressive ones! Many times you may have heard about children born before the normal gestation period (39 to 40 weeks). Such children are prone to several health complications and are separated from the new mother to incubation immediately after delivery.

Both PEW and PEI are designed to provide immediate care to infants. I particularly liked the term they used: designed to provide “kangaroo care” to the new born, kind of simulating the feel of a mother’s womb to the infant. NeoPAP is designed for infants with Respiratory Distress Syndrome. An advanced tool, it adjusts to changing respiratory requirements of infants, reduces pressure on baby’s face and minimizes skin irritation.

And the most amazing product of the show was BiliChek! New mothers need no longer worry about the painful pricks to assess the risk of hyperbilirubinemia in their newborns! The device passes a light over the child which gives the reading of the blood components, helps in taking decisions faster and less traumatic for the child and mother. BiliTx provides an effective jaundice treatment system.

Pricing: Their products are designed and priced for both urban corporate category and for tier – 2 cities and for primary health centers.

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