Lavazza, Italian Coffee

Lavazza coffee, Italian’s favorite coffee, originated in Turin.

Luigi Lavazza founded in 1895, the Lavazza coffee company in Turin. The coffee was bought raw, and then roasted and blended according to very personal recipes depending on the customers’ requests. Today Lavazza is the undisputed market leader of espresso in Italy (with almost 45% of the total coffee market in 2004) and is present in over 60 countries.

And I had this coffee in its place of origin.

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Castor and Pollux
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